Li Zhouxin, general manager of Frog Prince Group, made an opening speech for the summit. He first expressed his sincere gratitude and warm welcome to the dealer partners, and summarized and summarized the breakthroughs and developments brought about by working with dealer friends across the country in the past year. affirmed and made strategic arrangements and plans for 2024. He said that in 2024, firstly, it is necessary to strengthen the brand development path of Frog Prince and reshape the brand mentality by creating differentiated products and terminal images, standardizing and improving the brand VI visuals, and creating brand social value; secondly, it is necessary to present more advantages. To create explosive products, we will further create explosive products in the new era by creating the ultimate cost-effectiveness and cooperating with well-known IPs; third, we must strengthen win-win cooperation with dealer teams, improve service quality by improving internal efficiency, cultivating service channels, etc., and promote common growth.
In this era of rapid change, enterprise development requires not only innovative thinking, but also a broad vision and keen market perception. This conference specially invited Chen Rui, associate professor of marketing at the School of Management of Xiamen University, to share "Exploring New Opportunities for Growth in the Infant and Child Market", combining accurate market data and The research results clearly and profoundly interpret the future development trend of the infant and child industry, provide new ideas and new directions for partners present, and explore new growth points in the infant and child industry.
The power of new brands continues to rise, and the Frog Prince brand is also facing more opportunities and challenges. At the meeting, Li Liang, executive deputy general manager of Frog Prince Group, released the 2024 brand strategic plan and shared the current development trends of emerging markets and the diverse needs of consumers. He said that in 2024, Frog Prince will create a new Chinese children's safety care brand through rejuvenation asset layout, IP incubation, brand image rejuvenation, brand mind reshaping, brand VI upgrade, etc., from strengthening the brand's internal management to optimizing innovative product lines. , increase investment in digital marketing and social media platforms and other measures to continuously create higher brand value and inject strong competitiveness and influence into the Frog Prince brand.
"Respecting the market" requires enterprises to keep moving forward and take the initiative to make changes in the severe market environment. At the meeting, Liu Longping, general manager of Frog Prince's Herun Business Department (offline), summarized and reviewed Frog Prince's performance in the adverse market in 2023, and proposed four major change policies for the 2024 marketing strategy deployment: First, persist in Long-termism has consistently adhered to the thinking of explosive products, and accelerated the consolidation of Frog Prince's market share through full-link collaborative upgrades and empowerment; second, deepening channel construction, strengthening market supervision and strictly controlling counterfeit goods; third, adhering to integrity-based, win-win cooperation, The concept of common growth serves high-quality customers and improves the quality of dealer business; fourth, we continue to strengthen personnel management and system construction to create a marketing team with high efficiency and strong execution.
Ye Bingsheng, manager of the offline product department of the Frog Prince Group Market Center, released the 2024 terminal channel product development plan. He shared content around new product regulations, product innovation and upgrades, and said that the Frog Prince product development team will continue to pay attention to market trends in 2024, streamline and upgrade product formulas, continuously optimize user experience and product effects, and fit in with the aesthetic trend of younger people. Adjust product packaging and establish strong links with target consumer groups to efficiently empower end-channel sales.
Han Muhui, director of the terminal sales center of Frog Prince Group, released Frog Prince's 2024 marketing strategic plan, comprehensively showing the 2024 hot product matrix and growth goals. He said that in 2024, Frog Prince will build an efficient, flexible and sustainable sales network around the business keywords of "creating hot products, deepening channels, optimizing customers, and improving efficiency" to adapt to the changing market environment and join hands in distribution business partners to jointly improve terminal sales performance.
Chen Qiang, deputy general manager of marketing of Runmei Paper (Fujian) Co., Ltd., a subsidiary of Frog Prince Group, first introduced the company profile of Runmei Paper in terms of automation equipment, quality management system certification, honors, etc., and shared the development overview of baby diapers in China. At the meeting, they focused on the introduction of Runmei Paper's sanitary products series, and shared the development plan of Runmei Paper's sanitary products in 2024 from the aspects of core selling points, product price positioning, main market and channel positioning.
With the confident applause and expectations of dealer partners, this dealer summit ended successfully. This summit not only provided participants with a platform for in-depth exchanges, but also demonstrated the firm determination of Frog Prince and its dealer partners to face challenges and seize opportunities together. We firmly believe that through the in-depth communication and strategic deployment at this summit, the cooperation between Frog Prince Group and its dealer partners will enter a new stage. Let us work hand in hand to achieve great results, work hard, and move forward!