On May 22, 2024, this influential beauty industry event kicked off at the Shanghai New International Expo Center. As the leader of China's children's safety toiletries, Frog Prince brought a new product concept and lineup to show the world the brand's outstanding strength in safety, personalization and innovation at the exhibition.
This time at the CBE exhibition, Frog Prince also demonstrated the basic principle of continuous high standards and high requirements for the safety and innovation of children's toiletries through a patent wall covering the information of the integrated professional system of industry, academia, research and inspection. As the first Chinese children's cosmetics standardization research base in China and the first children's cosmetics research base of the Department of Applied Chemistry of South China University of Technology in China, Frog Prince has established a "3+1+1" Asia-Pacific R&D team, with six self-owned factories that strictly follow high standards, as well as three formula R&D teams in Zhangzhou, Shanghai and Malaysia, and established the Asian Children's Skin Care Innovation Research Center (Acsic) in Singapore, and in-depth cooperation with the independent testing and scientific research institution "China Makeup Testing", empowering Frog Prince products with the core competitiveness of "safety and effectiveness".
The exhibition also awarded multiple awards based on the annual brand market performance, influence, reputation, growth potential, channels and consumer recognition. Frog Prince was once again awarded the "CBE Good Beauty Brand" for its growing brand influence and market growth rate, fully demonstrating the industry, market and consumer recognition of Frog Prince, and Frog Prince's strength as the "leader of China's children's safety toiletries".
At the exhibition, Frog Prince's colorful fruit series products once again attracted the attention of many viewers. The colorful fruit series uses chlorella factors extracted by patented technology to achieve dual care for the skin inside and outside, that is, internal purification, moisturizing and repair; external gentleness, stability and resistance to environmental damage. At the same time, 26 kinds of fragrance ingredients that may cause sensitivity were carefully removed, and children's favorite flower and fruit fragrances were selected to protect children's delicate skin while creating a comfortable use experience.
At the same time, in terms of product design, the colorful fruit series adopts a bottle design that conforms to the principles of ergonomics and engineering. It is based on the shape of sugar cubes, and has been polished and rounded for many times to reduce the safety risk of sharp angle collisions and ensure that children can hold it easily. The design of the bottle diameter and the side strip printing not only plays a role in aesthetics, but also helps to prevent slipping when wet and foaming.
In addition, the appearance of the Colorful Fruit Encounter series intuitively conveys the moisturizing feeling of the product through the combination of high polishing technology and warm colors, emphasizing the brand concept of "safety, innocence, and happiness", aiming to provide children with a colorful and joyful washing and care experience.
Frog Prince pays attention to product functions and consumer preferences, and has been continuously optimizing product formulas and usage experience through market research and user feedback. This time, in addition to the Colorful Fruit Encounter series, Frog Prince also exhibited a number of special series of products, each of which reflects Frog Prince's unremitting pursuit of children's washing and care safety and quality.
Frog Prince's Plant Love Herbal Series uses technology to extract precious plant essences, strictly selects two core ingredients, German chamomile and Alpine edelweiss, and has passed the safety certification of authoritative organizations, so it can be used with confidence even for sensitive skin.
Frog Prince's Natural Kinship Series combines exclusive patented technology to provide children with a pure, gentle and nutritious washing and care experience. This series is not only of high quality, but also affordable, truly achieving value for money.
In addition, Frog Prince also brought a series of cooperation with well-known IPs, including Frozen, Ultraman, Paw Patrol and Ali, adding more fun and surprises to children's daily washing and care.
The cooperation between Frog Prince and Ultraman is a strong combination of the leader of children's safe washing and care and the guardian of growth belief, guiding children from the inside out to become braver and more hygienic.
The wonderful appearance of Frog Prince at the 28th CBE Beauty Expo not only demonstrated the brand's historical accumulation and innovative spirit, but also accurately grasped and actively responded to consumer needs. In the next step, Frog Prince will continue to be committed to research and development innovation, improve product quality and service level, and continue to provide safe, innocent and happy washing and care products for children, helping children grow up healthily and happily.