In order to jointly build a larger, deeper and wider range of intellectual property administrative protection cooperation mechanism, and jointly promote the cross-regional collaborative development of intellectual property protection, the Fujian-Ningxia Intellectual Property Protection Exchange and Cooperation and the "Yiqiwei" Intellectual Property Protection Alliance Launch Event were grandly held in Zhangzhou City from May 30 to 31, 2024. On the morning of the 31st, Zhao Teji, a second-level researcher of the Protection System Construction Division of the Intellectual Property Protection Department of the State Intellectual Property Office, led representatives of the provincial, municipal and county market supervision bureaus of the two provinces and regions of Fujian and Ningxia and relevant leaders from the "Yiqiwei" Alliance City Market Supervision Bureau to visit and investigate the Frog Prince Group. Frog Prince Group Chairman Li Zhenhui and General Manager Li Zhouxin accompanied the reception.
The research guidance group first visited the company's history museum, and learned about the company's standardized trademark management, product technology innovation and intellectual property transformation and application in detail through corporate operations, industrial layout, differentiated animation marketing, etc., and then visited the domestic and international trade product exhibition halls in turn, and briefly understood the company's product categories, channel layout and brand building.
During the visit, the research guidance group learned in detail about the Frog Prince Group's practices in patent application and trademark maintenance, and fully affirmed the company's high attention to trademark brand building and the efficient intellectual property comprehensive management system it has built.
Strengthening intellectual property protection is not only a necessary guarantee for the self-development of enterprises, but also the key to promoting innovation and transformation and upgrading of the entire industry. The Frog Prince Group has always adhered to innovation-driven development, and has established a good reputation in the field of child care products with its excellent product quality and comprehensive intellectual property protection strategy. In the future, the Frog Prince Group will also fully integrate intellectual property work with strengthening the core competitiveness of the enterprise under the guidance and assistance of various units, and promote the mutual empowerment of intellectual property work and the development of the children's daily chemical industry.